Julie Aigner-Clark founded the Baby
Einstein company to produce early-learning videos, DVDs, and audio CDs for
babies and toddlers. Many of the products feature poems written by her.
The company won many awards for its products and sold more than 8 million
copies of its videos and other products. In November 2001, she and her
husband sold the company to Disney for $25 million.
Disney Publishing is now producing a global publishing program based on
the Baby Einstein products while Hasbro is developing a line of toys. As
they say, “If we can make your child smile, then we've done our job.”
Their advertising headline reads: “It's not about raising a super-baby.
It's about raising a super-happy baby.” Check out their current line of
35+ books, DVDs, CDs, videos, and Discover Cards at: