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Copyright © 2005 by Open Horizons and John Kremer
Last modified: 03/26/05

The Self-Publishing
Hall of Fame

Julie Aigner-Clark

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Julie Aigner-Clark founded the Baby Einstein company to produce early-learning videos, DVDs, and audio CDs for babies and toddlers. Many of the products feature poems written by her. The company won many awards for its products and sold more than 8 million copies of its videos and other products. In November 2001, she and her husband sold the company to Disney for $25 million.

Disney Publishing is now producing a global publishing program based on the Baby Einstein products while Hasbro is developing a line of toys. As they say, “If we can make your child smile, then we've done our job.”

Their advertising headline reads: “It's not about raising a super-baby. It's about raising a super-happy baby.” Check out their current line of 35+ books, DVDs, CDs, videos, and Discover Cards at: http://www.babyeinstein.com.

 

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John Kremer, Curator

John is the author of 1001 Ways to Market Your Books and editor of the Book Marketing Update newsletter.

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