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Copyright 2005 by Open Horizons and John Kremer
Last modified: 03/26/05

The Self-Publishing
Hall of Fame

Herb Alpert

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In 1962, trumpeter Herb Alpert and his partner Jerry Moss formed A&M records with $100 apiece. One of the first albums they produced was the gold-selling Herb Alpert & The Tijuana Brass's White Cream & Other Delights, a classic instrumental record of the mid-60s. They built A&M into the nation's largest record company not owned by a conglomerate before finally selling out to Polygram in 1989 for $500 million. They made another $363 million when they sold a music publishing company to Seagram in 2000.

 

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John Kremer, Curator

John is the author of 1001 Ways to Market Your Books and editor of the Book Marketing Update newsletter.

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