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Copyright © 2005 by Open Horizons and John Kremer
Last modified: 03/26/05

The Self-Publishing
Hall of Fame

John Audubon

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In 1838, John James Audubon completed his monumental The Birds of America, which was “large and nearly as heavy as flagstones, large enough to require two people, one at each end, to turn the thick, luxurious pages.” The world had never seen anything quite like Audubon's drawings which presented life-size birds in their habitats—soaring, swooping, singing, and killing.

Audubon self-published his book by selling subscriptions and then issued the book in four installments. While he spent years camping out, making the drawings, and compiling his great work, his wife supported him with her teaching.

The following is a description of his travels to win backing for publishing his book (excerpted from the promotional description of Audubon’s Elephant):

Audubon’s Elephant was the nickname given to John James Audubon’s masterpiece, The Birds of America—an oversized folio of 435 life-size ornithological prints that remains to this day the most compelling depiction of bird life in the United States. Born in Haiti and raised in France, Audubon spent much of his adult life as a struggling American businessman on the frontier, where his obsession with birds nearly brought him to financial ruin. In 1826, his ambitious project was also in a precarious position—his folio remained unfinished, without an American publisher willing to fund it. Had Audubon not set sail for England, his artistic triumph might easily have turned into failure.

Audubon’s Elephant tells the story of the naturalist’s unlikely success in Britain as a self-exiled artist in search of the money and inspiration necessary to complete his life’s work. During twelve years spent traveling in Liverpool, Edinburgh, London, and Paris, Audubon won the interest of wealthy families, fellow artists, and the public with his eccentric brilliance and woodsman’s charisma, ultimately securing enough subscriptions to publish The Birds of America.


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John Kremer, Curator

John is the author of 1001 Ways to Market Your Books and editor of the Book Marketing Update newsletter.

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